PPC

(pay-per-click)

TO REACH YOUR CUSTOMERS WITH DIGITAL MARKETING YOU NEED TIME AND PATIENCE, BECAUSE EVEN THE VAST AND ENORMOUS SHIP THAT IS THE INTERNET CAN HAVE ITS COURSE CHANGED.

  Statistic sources footnoted below.

WHY PPC?

Pay-Per-Click (PPC) is an essential tool to help any SEM strategy.

Reason one

PPC will spread your brand name, discover new potential customers or clients, bring in a new revenue stream, and provide relatively quick feedback on performance. The myriad of options that Google Adwords can provide is simply unmatched when compared to other available online marketing tools.

Reason two

SEO is sort of like portfolio investing, while PPC is more day trading. The combination of these two powerful disciplines forms a bridge between the long-term overall goals and strategies that SEO requires (the foundation), with the more month-to-month marketing tactics that PPC can provide

Reason three

Keep in mind, there is no silver bullet to reach your customers with digital marketing, but with time and patience, even the vast and enormous ship that is the internet can have its course changed.

ADVANTAGES OF PPC

Pay-Per-Click (PPC) is an essential tool to help any SEM strategy.

At any given time PPC provides a means to track every dollar spent, because unlike traditional marketing, advertising dollars are spent only when a customer/user clicks on an ad.

Flexible spending on a daily basis, so if something isn't working it can be immediately shut off. Conversely, if a campaign is showing promise, you can increase its budget on the fly to try and capture a higher percentage of those leads or sales.

Reach specific customers at specific times with location targeting and setting a preference on the type of device you think your client-base is most likely to use.

Results shown fairly quickly, with immediate feedback that provides a faster indicator of success when compared to organic traffic, which can take time to build.

Can help inform other areas of SEO work with keyword research, product testing to gauge demand, and even more interesting campaigns that wouldn't necessarily fit in a traditional marketing strategy.

Using sitelink extensions to promote special services, seasonal, or one-time events.

Tagging specific areas of your site to capture a niche customer base, and remarket to promote tangential events/special services.

 

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