TECHNICAL SEO

THE WAY YOUR WEBSITE PERFORMS IN THE SEARCH RESULTS IS PARAMOUNT TO ITS LONG-TERM VIABILITY.

Statistics via  Search Engine

WHY TECHNICAL SEO?

Reason one

When it comes to Search Engine Optimization (SEO), ecommerce businesses typically focus the bulk of their website strategy efforts on content marketing, ad campaigns, link building, and keywords.

Reason two

Quality copy, expert blog posts, active social media engagement, compelling page titles and descriptions, relevant ads. . . these are indeed the highly visible SEO components that will make potential visitors engage and click, driving organic traffic to your site. However, even the best content strategy is insufficient to build maximum search equity and achieve the highest potential rankings.

Reason three

Most websites neglect a wealth of potential technical search optimization opportunities available to them behind the scenes. Identifying these overlooked areas, and then implementing technical improvements across your ecommerce site can add up to significant gains for your online business.

CONTENT IS JUST THE BEGINNING

Google evaluates more than 200 different technical SEO components when determining how to rank a site and where in the search results, if anywhere, a site’s content will appear – no matter how good that content might be.

Can your website be crawled? Can the content be located and accessed? Can it be indexed? Even if you drive traffic, can your site’s architecture handle it? How fast do your pages load? Does Google know how often you post new content? Do page titles and descriptions comply with best practices? Is your site mobile-friendly? Is your website’s code free of errors?

The list of technical SEO components used by search to rank your site is long; and this list of parameters changes with each new search algorithm update. A website that stays up-to-date and optimized for technical SEO will have the advantage over its competitors.

Plus, when a search engine encounters issues with any of the technical aspects of your site, your pages may not only lose search equity, but your site may be heavily penalized as a result. Ensuring that your site’s technical SEO components are free of errors and issues is the best possible prevention.

WITH MORE THAN 200 OPPORTUNITIES TO OPTIMIZE YOUR WEBSITE’S TECHNICAL SEO, WHY WAIT ANOTHER MINUTE? CONTACT THE TEAM AT NEW EXAMPLE AND START MAXIMIZING YOUR SEARCH POTENTIAL TODAY!

 

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